Archive for category Fashion Help

Even the most confident of us can feel a little self-conscious and insecure bearing all in a bikini, especially when we’re stepping out on the sand for the first time of the season. We’ve been having a chat about this predicament at Freeman HQ and decided to change the way our swimwear shop looked. Wouldn’t it be easier, we thought, if you could shop according to body shape, so that you knew before buying, that a particular shape of swimwear …

If you’re looking to spot the latest trends and styles for the season ahead then you’re in the right place. Today we’re bringing you an exclusive sneak peak at two of our SS13 trends that will take you through the season in savvy style, so if you want fashion help, consider your question answered.

Black & White

Despite its cool and classy tones monochrome is such a hot look for the spring and summer months.  It’s stylishly sophisticated and …

There are so many reasons to love denim jeans. They’re functional, dependable, they never date and they’re virtually hassle-free. Some women shy away from them because of the idea that they’re only suited to under 30s – a hangover from the denim clad 80s – but in recent years this has been re-evaluated, and a huge market has opened up in classic, understated ladies jeans for all ages.

When we think of the word ‘Tomboy’, the image that often comes to mind is those awkward pre-teen days of pudding-bowl haircuts and scraped knees. However, in fashion terms the Tomboy look is more about paying homage to the effortlessly laid-back, urbane styling of Hollywood icons like Katherine Hepburn and Diane Keaton. It can be a way of subtly playing around with your everyday look by adding a slightly masculine twist to an outfit, or an opportunity to make a bold statement with a really androgynous look. The Tomboy look in all forms has been a big feature in 2012 fashion and as ever Freemans is on hand to guide you through some of the key looks of the season…

There’s a tendency in fashion to be overly faithful to the concept of less is more – especially when it comes to evening dresses. Plunging necklines and bare backs can indeed be the height of glamour, but not everyone has the confidence to bare all, and adopting a more demure approach can be a great way to create a classic, old-school look.

Colour coding is a fundamental part of how we perceive the world. From traffic lights and warning signs to emotional states and political leanings, we associate a colour with practically everything we do that requires some kind of distinction, and fashion is no exception. The colour you wear and the way you wear it makes an instant statement about who you are. So it’s worth giving some consideration when picking a new outfit. Here are just a few of the many ways in which you can use colour to make the right impression.

When it comes to summer casuals – even in the current monsoon season – shorter trousers make a nice change from full-length jeans and allow you to play around with a variety of different looks. But how short should you go? Cropped women’s trousers and shorts both have specific benefits, but they can also easily go wrong. However, you can avoid a fashion disaster by following a few simple rules.

Crisp, cool and clean, white has long been one of the definitive colours of summer. The best white evening dresses exude classic Hollywood glamour mixed with elegant purity and understatement. If you get your whites right, you’ll steal the show at a party without even looking like you’re trying. Here are a few of our favourites…

There’s nothing sadder than finding that perfect outfit after a long day of trawling the high street, only to look at the price tag and realise you’d have to re-mortgage your home just to afford it. But gorgeous clothes don’t necessarily need to break the bank – which is why here at Freemans we’ve launched a handy ‘fashion for less’ boutique on our homepage. Here’s a guide to our pick of the pack, all a steal at under £30.

Whether they’re wrapped in a skirt, a summer day dress or a pair of shorts, there’s a good chance your legs are going to get an airing this season. As well they should – nobody wants to spend the sunny weather sweltering in tight jeans or tracksuits. But if we aren’t exactly gifted with the kind of effortlessly shapely pins that the likes of Cameron Diaz and Jennifer Aniston are blessed with, it’s easy to feel a little self-conscious – which is where our footwear choices become important.