Little girls idolise their mothers, and the first time you help your daughter to get dressed up in some beautiful “grown up” clothes is one of those milestones that we all look forward to from the day they’re born. If your little girl is at that age where she just wants to dress like mum, check out the Freemans kids wear range for a fantastic collection of pretty, age-appropriate dresses and tops for toddlers to teenagers.

Have you consulted the Freemans Style Bible yet? Our monthly online magazine for women who worship fashion is packed with the latest news, style advice and high-street trend alerts. Our aim is to turn it into a one-stop shop for solving our customer’s clothing dilemmas, whether it’s what to wear for a wedding overseas or dressing up for the races on a limited budget.

To help us to achieve this, we’ve just launched a brand new “Ask the Editor” feature, where we’ll attempt to answer fashion queries posed by our readers. Each month we’ll publish a selection of the best questions we receive, with our favourite submission winning a £50 credit voucher to spend at Freemans.com!

With Christmas firmly behind us and the sun finally beginning to shine again, many of us are starting to think about booking our holidays. Summer may still be a long way off, but a spring break is often cheaper and more relaxing, with the major resorts considerably less crowded than they’d be at the height of July. Naturally, if you’re jetting off to sunnier climes in the next few months, investing in some ladies swimwear and other beach essentials should be at the top of your list of priorities. It’s been a long winter, and that tan isn’t going to top up itself!

Awards season has had us in a frenzy of red carpet style-watching for the past few weeks, and last Sunday saw the main event take place. Of course, we love the films – and we were happy to see the fabulous The Artist cleaning up as well as home-grown talents such as Christopher Plummer and Kenneth Branagh going head to head. But predictably it was all about the frocks for us, and the A-list celebs didn’t let us down.

Now perhaps, we’re being a little premature, but we can’t help but notice that the frost has melted and the evenings are starting to get lighter again. Could it be that spring is finally around the corner? While we’re not quite stocking up on the sunblock just yet, we can’t deny our excitement at the prospect of casting off our winter warmers and rejuvinating our wardrobes for a new season.

Here at Freemans there’s nothing we love more than a good awards show – the excitement, the glamour, the drunken celebrities trying to look gracious when they don’t win… and the Brit awards is definitely one of the best of the year. Naturally, we’re also quite excited about seeing some of the biggest names in the music industry strutting their stuff on the red carpet. Here’s our guide to some of the key players…

Whether you’re a devout athletics enthusiast or more of a couch potato, there’s no getting away from the fact that The London Olympics is going to be the event of 2012. The games are still a few months away, but the nation is already abuzz with anticipation – and of course the fashion world is no exception. Women’s sportswear has never been more on-trend, and it goes far beyond the contents of your gym kit. Here’s our guide…

Her private life may have been tumultuous in recent months – we always knew that cad Russell Brand would break her heart – but one area where Katy Perry never puts a foot wrong is the fashion stakes. Her playful style incorporates elements of 60s chic and quirky 80s retro to effortlessly glamorous effect. Now obviously being one of the biggest pop stars on the planet, with a figure to die for, doesn’t hurt, but it’s still fairly simple to imitate her unmistakeable vintage look.

There’s a reason why lingerie is a perennially popular Valentine’s Day gift. Get it right and it’s pretty much a win-win for both halves of the couple. However, if the buyer gets it wrong there’s a serious risk that it could be the cause of a frosty evening! If you’ve been dropping hints that a romantic underwear purchase would be very gratefully received this year, it might be best to give your other half a little help to make sure you don’t end up with something totally inappropriate or ill-fitting. We suggest conspicuously leaving this page open next time you leave him alone in the same room as your computer!

Fashion tends to be strongly associated with time and place; which is why so many styles look fantastic at the time, only to make us cringe when we look back years later. It’s not that the clothes didn’t look good, it’s just that we associate them with a part of ourselves that we’ve left behind, whether it’s the teenage angst reflected in our dyed-black hair and inch-thick eyeliner, or the time we thought asking for “The Rachel Haircut” at our local salon would instantly turn us into Jennifer Aniston.