How to buy… Lingerie

Compared to men, it’s fair to say that women get a rough deal when it comes to lingerie shopping. While the hairier sex can simply pull on any pair of pants that vaguely fits and be good to go, we women have to deal with complex sizing, under-wiring, padding and a host of other issues when shopping for bras and bikinis. It's little wonder that some reports estimate only one in three women in Britain currently wear a bra that fits properly. That’s a lot of uncomfortable ladies!

Your lingerie is supposed to make you feel good. If you feel good, you’re more likely to look good. However, many women are happy to endure horribly uncomfortable bras because they either lack the time or confidence to find the right support, or because they think squeezing into a size that is far too small for them will magically give them perfect, gravity defying cleavage. However, the sad truth is that all this really creates is a recipe for strap-marked skin and painfully squashed boobs. Not a good look.

At Freemans we specialise in Bras and bikinis for real women, combining attractive aesthetics with designs that emphasise comfort and support. We stock a much wider range of sizes and styles than most high-street stores, in a huge selection of leading brand names such as Triumph and Lascana. So get yourself measured for your real bra size if you haven’t already.

While you’re browsing our extensive bra selection, why not take a look at some of our other lingerie items? We’ve got a huge choice of briefs, tights and shapewear, plus matching sets and fun bedroom accessories such as corsets and suspenders. Not only that, we offer a free returns policy within 14 days, so there’s no need to worry about getting the wrong fit.

Are you one of the many women who struggle to find comfortable lingerie on the high street? Let us know any of your underwear nightmares – or any handy solutions you’ve found – in the comments section.